This is one of the principles that that describe my pragmatic environmentalist beliefs.
Sound bite descriptions necessarily only tell one side of the story because they have to fit space available. As a result they frequently are mis-leading, not nuanced, or flat out wrong.
Sound bites are brief recorded statements (as by a public figure) broadcast especially on a television news program or a brief catchy comment or saying. In this principle, I would expand the definition to include the core information that “everyone knows” about a particular topic. In today’s society they unfortunately represent an inordinate share of the public’s knowledge of an environmental issue.
In my, admittedly limited, experience trying to describe a technical issue or project to the press or a public relations person the interview often led to innocent mis-characterizations. If the audience does not have relevant background and you are not experienced talking to that kind of audience to include appropriate background information, the resulting sound bite can be mis-leading.
Because there are space and time constraints there is no room for the background caveats to explain the nuances of the issue. This limitation also can be primarily innocent.
However, there can be more sinister implications to the sound bite when the story is politically motivated or fits the agenda of an organization. In these cases noble cause corruption can lead the author of the sound bite to deliberately characterize the issue incorrectly by selectively choosing the information included and not including key caveats.
Whatever the cause, the problem for pragmatic environmentalists is that correcting the record won’t be a sound bite so the audience that only has the patience to hear the sound bite may ignore the correction or lose interest in the complete story. Moreover space or time may not even be available to provide the clarifying information.